BTS X BRANDS

Samsung is one of the most prominent companies with its roots in South Korea, and so it seems only natural to have BTS - a globally beloved South Korean band - as a promoter for the electronics giant. On 19th February, 2020 Samsung officially confirmed its partnership with BTS during  Connect, BTS , the band's global art project as part of the promotions for their hit album " Map of the Soul: 7 " released in February 2020.  Samsung stepped in to elevate the experience by providing an Augmented Reality (AR) docent which could be downloaded to Galaxy phones and allow the users to experience the Connect, BTS exhibits through Virtual Reality. BTS members RM, Jin and Jungkook appeared to explain the instructions for using the tool.  Some recent collaborations: Samsung is no stranger to special edition phones like the Galaxy phones inspired by Batman   and Star Wars . With this new tie-up between Samsung and BTS, a special edition gadget was definitely seen as an attractive op

BTS or simply Bangtan Boys is a South Korean boy band consisting of 7 members from which 3 are rappers, 4 are vocalists and all of them can dance! BTS made their big debut under the entertainment company, Big Hit Entertainment in 2013. Big Hit was a small company that was on the verge of bankruptcy back then but has now become one the most profitable companies in South Korea, thanks to BTS who also contribute 0.03% to South Korea's economy .  Big Hit Entertainment evolved into HYBE Corporation which operates as a record label, talent agency, music production company, event management, concert production and music publishing house. The company has also recently acquired Ithaca holdings, a company that manages pop stars like Ariana Grande, Justin Bieber, Demi Lovato and J Balvin. The BTS members The group’s name, which stands for the Korean expression Bangtan Sonyeondan (Korean: 방탄소년단), literally translates to “ Bulletproof Boy Scouts ”. With this name, the group aims to stand aga