Samsung is one of the most prominent companies with its roots in South Korea, and so it seems only natural to have BTS - a globally beloved South Korean band - as a promoter for the electronics giant. On 19th February, 2020 Samsung officially confirmed its partnership with BTS during Connect, BTS , the band's global art project as part of the promotions for their hit album " Map of the Soul: 7 " released in February 2020. Samsung stepped in to elevate the experience by providing an Augmented Reality (AR) docent which could be downloaded to Galaxy phones and allow the users to experience the Connect, BTS exhibits through Virtual Reality. BTS members RM, Jin and Jungkook appeared to explain the instructions for using the tool. Some recent collaborations: Samsung is no stranger to special edition phones like the Galaxy phones inspired by Batman and Star Wars . With this new tie-up between Samsung and BTS, a special edition gadget was definitely seen as an attractive op